Palabras clave
Personalidad
Neurociencia
Influencia
Economía Conductual
Resumen
Se revisan diversos aspectos parciales para buscar los motivos que subyacen a las decisiones que tomamos los seres humanos, poniendo especial énfasis en su racionalidad o irracionalidad con respecto a un objetivo implícito y superficial, sea este maximizar el beneficio de la economía clásica o vivir más felices desde un enfoque psicológico.
Desde ese punto de vista, nuestras decisiones parecen irracionales. Sin embargo, si los seres humanos somos animales racionales, también somos animales y mostramos, por ello, los efectos de millones de años de evolución. La pregunta, entonces, sería ¿por qué ha evolucionado nuestro cerebro para hacer el tipo de elecciones que hace?
Citas
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