Keywords
Behavioral Economics
nudges
sludge
community participation
Abstract
This paper analyzes the potential and challenges of applying behavioral economics to public policy design. Through a theoretical framework and international case studies, it highlights the benefits of using nudges and sludge audits to improve policy effectiveness and equity. Additionally, it emphasizes the need to move towards building decision infrastructures that incorporate structural changes and strengthen citizen autonomy. As a successful case, the paper presents the “Proyecto Imagina” in Spain, which applies these principles to promote youth engagement in public life. The paper concludes by proposing the creation of a National Behavioral Unit to institutionalize the rigorous and ethical use of behavioral economics in the public sector. This unit would help consolidate a culture of experimentation and strengthen the capacity of public administrations to design more inclusive, effective, and sustainable policies.
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