Keywords
NGOs
ethics
morality
Abstract
Behavioral Economics, by studying human behavior, provides a significant opportunity to better understand how decision-making processes are shaped by individuals who offer their support and commitment to enhance the effectiveness and reach of NGO actions. This work compiles the findings discovered during our Behavioral Sciences project with the Spanish NGO Plan International, in which the Anchoring Effect, Uncertainty Aversion or the Reciprocity Principle play a key role.
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