Palabras clave
Economía Conductual
Nudges
Sludge
participación ciudadana
Resumen
Este artículo analiza el potencial y los desafíos de aplicar la economía conductual al diseño de políticas públicas. A partir de un recorrido teórico y casos prácticos internacionales, se evidencian los beneficios de utilizar nudges y auditorías de sludge para mejorar la efectividad y la equidad de las políticas. Además, se plantea la necesidad de avanzar hacia el diseño de infraestructuras de decisión que integren cambios estructurales y refuercen la autonomía ciudadana. Como caso de éxito, se presenta el Proyecto Imagina en España, que aplica estos principios para promover la participación juvenil en la vida pública. El artículo concluye proponiendo la creación de una Unidad Nacional de Comportamiento que institucionalice el uso riguroso y ético de la economía conductual en el sector público. Esta unidad permitiría consolidar una cultura de experimentación y fortalecer la capacidad de las administraciones para diseñar políticas más inclusivas, efectivas y sostenibles.
Citas
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