Prosperando por Diseño: ¿Pueden la Economía Conductual y las Políticas Públicas Formar Vidas Virtuosas?

Palabras clave

Economía Conductual
Políticas Públicas Conductuales



Basándonos en la economía del comportamiento, los nudges (intervenciones de política basadas en la arquitectura de elección) tienen la capacidad de dar forma estratégica a la formulación de políticas, guiando sutilmente el comportamiento individual ajustando su entorno de decisión. Aplicados para mejorar las vacunaciones, aumentar los ahorros para la jubilación o promover hábitos saludables, estas intervenciones se alinean con el bienestar definido por consenso. A medida que los gobiernos adoptan los nudges, los académicos han explorado su papel en fomentar virtudes. Este artículo sostiene que los nudges tienen el potencial de contribuir eficientemente al desarrollo virtuoso al inculcar y sostener hábitos, respetando la elección individual y asegurando la deliberación. Introduce el concepto de virtue nudges, enfatizando la alineación de hábitos con virtudes para un cambio de comportamiento dirigido y la formación de hábitos moralmente virtuosos.


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