Una reinvención del consumo.

Palabras clave

Vida simple
comportamiento del consumidor


Este artículo explora cómo los partidarios de lo que llamamos estilo de vida "menos es más/ecológico" predican que hay que disminuir el consumo. A través del análisis de páginas y tiendas online de los promotores de este estilo de vida encontramos que, mientras promueven la espiritualidad, el minimalismo, el mindfulness y el cuidado medioambiental, paradójicamente, fomentan que los consumidores adquieran nuevos productos acordes a este estilo de vida. En consecuencia, producen lo que supuestamente combaten. Como resultado, el estilo de vida "menos es más/ecológico", lejos de disminuir el consumismo, lo fomenta.



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