Palabras clave
percepciones
escalas
test de los de conveniencia e idoneidad
medidas de proximidad ordinal
Resumen
La Directiva Europea MiFID regula la prestación de servicios de inversión e intenta mejorar la protección de los inversores minoristas. Para conocer los conocimientos y la experiencia financiera de los inversores, esta directiva utiliza fundamentalmente dos tipos de cuestionarios: los de conveniencia e idoneidad los cuales se emplean diferentes escalas de medición. Dado que algunos subcampos de Finanzas Conductuales se centran en el estudio de los sesgos de percepción, el objetivo principal de este artículo es analizar algunas ventajas y desventajas de las escalas de calificación numérica y verbal, y examinar sus efectos en las percepciones de los inversores. Para ello, se llevó a cabo un estudio empírico basado en diferentes escalas de medida: verbal, escala de calificación numérica y escala verbal considerando proximidades. En esta contribución se emplea el concepto de medida de proximidad ordinal para recoger las percepciones de los individuos sobre las escalas ordinales.
Citas
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